SAMIN & ANDERS
Samin Adjoudani and Anders Boström share a deep passion for music and bring extensive experience to the scene. Their journey began in 2010 when they first met, and ever since, they’ve grown stronger together, inspiring each other to take bold steps and carve their own path. Their first booking together was Eric Prydz at the end of 2010.
Thirteen years later, they’re doing exactly that. Known for their boundless energy, creativity, and drive, they chose to follow their dreams and focus on what they do best. From being the “nightclub guys,” they evolved into visionary creators, launching SANK in 2023.
FOUNDERS WITH EXPERIECE,
TOGETHER THEY HAVE:
Shaped six of the Nordic region's largest festivals, including the renowned Summerburst Festival.
Organized sold-out arena shows with Avicii and Swedish House Mafia.
Developed successful nightclub concepts and curated artists for Lollapalooza Sweden.
Worked with top artists like Avicii, Swedish House Mafia, Calvin Harris, Zara Larsson, David Guetta, Sofi Tukker, Eric Prydz, Deadmau5, Tiesto, Steve Aoki, Kygo, Fatboy Slim, Justin Bieber, Peggy Gou, Diplo, Alesso, Nina Kraviz, Black Coffee, Victor Leksell, Ronan Keating, Solomun, Bolaget, and many more.
Extensive network and strong relationships with leading artists.
PROVEN SUCCESS
Our founder Anders was one of the co-founder to Summerburst Festival (2010-2015).
The key to success was building a competent, collaborative team. By 2015, the company
was sold to Live Nation.
It started by developed a major electronic festival in Sweden with SPG,
Sweden's leading hospitality company.
Featuring David Guetta, Calvin Harris, Avicii, and more at Stockholms Stadion.
Promoted and branded events and artist bookings for SPG venues,
including major festivals, and sold over 350,000 tickets
Festival evolved into Summerburst, a two-city event with over 130,000 visitors.
Featuring artists like Swedish House Mafia and Avicii.
Achieved live broadcast on Swedish television.
Expanded to various festival concepts across Sweden with innovative marketing and unique ticket options.