The impactful hip-hop trio Roc Boyz, consisting of Henrik Meinich, Kristoffer Brandshaug, and Morten Lutnæs from Bærum, started their career in 2019 with the release of "Wreckonize," produced in Meinich's basement. Since then, top-10 hits such as "Bonanza," "Creem," "Sett deg ned," "Working," "Cocaina," and the latest chart-topper "Talk My Shit" have followed in quick succession.

The hit song "Talk My Shit" marks the end of a hugely successful 2024 for the young artists—a year in which they earned over 110 million streams, gained more than 2.5 million unique listeners, and became Norway's most-streamed Norwegian artist.
 
Additionally, they scored two other top 5 hits with "Working" (#3) and "Cocaina" (#5), headlined the country's largest festivals, such as Stavern, Jugendfest, Feelings, and Neon, with their electrifying live shows, and played sold-out concerts in Gothenburg, Stockholm, Helsinki, and Copenhagen. Their big hits have taken them from Meinich's basement to becoming one of the most popular and well-known music acts in Scandinavia. They were among the top 3 most-streamed Norwegian-language artists in Sweden and ranked in the top 50 most-streamed artists overall there.

In 2025, they plan to strengthen their place as Scandinavia's top hip-hop trio with a five-show tour in Sweden and by headlining major festivals in both Norway and Sweden.